So, let's talk about your brand. What's the story behind it? Does it all start with a classic line like "That's how it all began"? And what's the deal with your logo and the colors you've chosen? I'm curious about these things because, in a world where storytelling has seeped into every nook and cranny of our lives, I wonder how you bring your personal story to the table.
Discovering Our True Calling
You know, a brand's birth and growth are a lot like a person's journey. It enters this world with its own unique set of colors, style, spirit, and personality. It's a product of your thoughts and, most importantly, your story. Let me share our story as an example.
It all started with a group of friends who thrived on creativity and art. We had an innate love for meeting new people and observing society's reactions – it was like a hobby to us. One day, we noticed that the advertising world seemed to be dominated by old-timers with lackluster visions. It was like staring at a sky full of stars, hoping for brand communication to become as transparent as human communication, blurring the lines between the two. And you know what? That's still happening.
We had an insatiable desire to tell stories. We couldn't help but dream about the "other side" as we pursued our passion. We witnessed the digital revolution taking over, marketing science reaching new heights, and traditional advertising being stuck in its arrogant ways. Meanwhile, we were working in marketing departments, some even acting as mini-agencies within larger institutions.
Embracing the Digital Revolution
While others were eagerly anticipating Netflix and Chill after work, we were diving headfirst into the digital revolution. Every day, we gathered, chasing after fresh ideas and exploring the vast landscape where the world wasn't just going digital but also merging advertising, brand communication, and digital content. Our goal was to create purposeful work, break free from the chains, and live life to the fullest. And guess what? In the midst of secret thoughts and hours spent with our feline friends, I guess started off from somewhere.
Lily, my British cat girl—who takes her name from the character Lily in HIMYM, the first flower in the world that I have tattooed on my left arm, being one of the most common female names in Britain—became the inspiration behind the Hugger-Mugger brand, which means "secret things" in British slang. Mysterious, curious, smart, aware, creative, and unmistakably black.
Our Unique Approach
We understand that advertising is more than just the chaotic world of ad agencies – it can be fun too. We believe that it's an art form to create a brand story and tell it using the brand's language, complete with expressions and a unique voice. Thankfully, we're not just close friends; we're also colleagues who won't rest until we've created something truly different. And you know what? We've brought some of those secret Hugger-Mugger meetings into our daily actions to build our wildest dreams.
So, that's a glimpse into our story. What about yours? Let's bring your brand's tale to life – we're ready to listen and help you tell it in the most captivating way possible! Together, we'll unravel the true essence of your brand and weave a compelling narrative that leaves a lasting impact. Get in touch with us today and let the power of storytelling elevate your brand to new heights.
But, because black is my favorite color, why a black cat? As we explore the cultural significance of the black cat, we enter a world of mystery. In Ancient Egypt, which I found very interesting, they were respected as the holy keepers of good luck. During the Middle Ages, however, they were connected with witchcraft and evil energies, much as red-haired women were thought to be witches and burnt. In modern culture, a black cat represents independence and mystery 🐈⬛.
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