It could be, but it better not be.
Recently, I’ve had the chance to watch recruiters at work up close. Given that tech companies are becoming more popular, especially in places like Amsterdam, where people from all over the world continuously move in, it’s not surprising that about 60–70 skilled people apply for each job opportunity. This is quite impressive. Also, I’ve heard and observed that a single employment expert in the tech industry can expect about 10 interviews per day. A big WOW.
Well, I can see that there are so many applications and interviews showing how competitive the technology businesses are in these particular cities like London, NYC, Amsterdam, Berlin… Also, this fast-paced atmosphere requires recruiters to quickly evaluate candidates’ skills and fit with the company’s culture so that hiring decisions can be made quickly. Given this, shouldn’t they be expected to understand the job they’re offering and its responsibilities? But, sadly, I have seen more than once that this is not the case.
This filling tech-company positions process is going at such a fast and crazy pace that, in recent times, everything has seemed a bit rushed and careless, as if it were a race where the only goal was to fill open jobs.
Okay, recruiters are now under a lot of pressure to fill jobs quickly, which is understandable. They might not know every job description down to the last detail. Nonetheless, when hiring highly skilled people, it’s fair to expect talent hunters to know the difference between jobs like Content Strategist, Content Manager, and Content Creator, such as copywriters, designers, video editors, etc. Recruiters might not focus on these differences if they need to fill the job quickly, but I want to whisper something after going on few job interviews and assuming they already knew: content strategy and creation are not the same; they are complementary.
Both are part of the area of marketing science called content marketing but require different skills.
Why am I doing all this writing? When a content marketing manager tells you that part of the job is studying, developing personas, finding content domains, making a plan, measuring results, and testing, they are telling you what the job is really about.
It would be too simplistic to just call this creating the content. Expecting a content manager to handle all the steps in content marketing, such as brand analysis, market research, target audience analysis, goal setting, KPI definition, content execution, quality control, SEO, performance tracking and finally revising the strategy if necessary, rather than just producing content; it shows a good understanding of what content managers actually do. Otherwise, it shows that you don’t know exactly what this position is.
I personally be using Canva Pro and prett good at design and create marketing visuals, and as you can see, I can do copywriting, too. And might have a special interest in video content as well. Even though these skills are helpful for a content planner or manager, but should not be must.
It is important to remember that each of these skills is a different area of knowledge.
In the end, content managers are in charge of the whole content process, from coming up with ideas to bringing into them into live. They work with writers, artists, and jr. marketers, among others, to make sure that the content fits with the brand’s style and goals. They also look at data and user feedback to make smart decisions about how to optimize content and who to target.
Just as a job candidate needs to do research on the company, its competitors, the current situation and the analysis of the business environment, the job’s requirements, and how well their skills and experiences match up before an interview, the same level of care is expected from any recruiter during an interview. In the future of work, these are the only ways to build a strong employer brand.
Kommentarer